Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day.
Sourcing experts and suppliers in both Asia and Europe she has been able to bring her free spirited nature and love of travelling into the foundation of the brand. In the last decade her pieces have graced the pages of Vogue, Harper’s Bazaar, Elle and Marie Claire, as well as Forbes, The Times and The NY Times.
Her imitable style features an eclectic mix of links, chains and pendants, which form the building blocks of every collection. By playing with scale and weight, these timeless elements are re-imagined to glorious effect, resulting in a contemporary collection with by-gone charm.
In 2016, the introduction of her signature T-bar necklace, inspired by her Great-Great-Uncle’s gold pocket watch and chain, demonstrated how much-loved antiques are at the heart of the brand. To modernise timeless classics is one of the brand’s main mission statements.
The iconic piece is undoubtedly what the brand is best known for, now enjoying cult status amongst the fashion press, celebrities (Taylor Swift, Kylie Jenner, Elle Macpherson and Rita Ora included) and customers alike. The T-Bar’s popularity continues to escalate, with new designs being introduced to the collection on an ongoing basis. It runs through the majority of our designs, as either a clasp or a stand alone pendant. The visually recognisable silhouette has become our signature.
Tilly Sveaas has created jewellery with the purpose of longevity rather than seasonality.
Tilly Sveaas has discovered the equilibrium that balances contemporary taste with historic design. Reimagining antique pieces that historically had always been made in sold gold, she has repurposed the aesthetic with modern materials such as silver, gold plate, and hand-made brass to allow these designs to be worn on a daily basis at a more affordable price.
Bought to be worn, made to last and designed for versatility, Tilly Sveaas Jewellery is a sign of modern style.
Designing for those that seek individuality, Tilly’s pieces are to be styled by the wearer rather than dominating the wearer.
Playing with scale is a constant throughout all our collections and one of the key ways to bring a piece of antique jewellery into the modern era.
We pride ourselves on the fact that our chunkiest linked oval, curb, and watch chains are still hand-made by artisans in Asia with whom we have had relationships for 27 years.
In keeping with drawing from the past, we have introduced enamel to our best selling T-Bar range. Enamelling has a long history (over 3000 years) and takes great skill by hand. It is the art of fusing powdered glass to metals such as gold and silver. Vitreous enameling is the process of fusing glass to metal at very high heat. The word “vitreous” is used to distinguish it from look-alike substances such as epoxy resin, which is sometimes referred to as “cold” enamel.
It has always been Tilly’s ethos that each piece meets 3 definitive criteria- quality, design purity and timelessness – these principles collectively come together to ensure the highest standards are met.
We are not a company that offers seasonal drops, instead we focus on a core collection of essentials. Pieces that can be worn by multiple generations. Pieces that stand the test of time.
Like a good pair of jeans or a favourite shirt, a piece of jewellery that is a wardrobe staple that becomes part of you. Iconic designs don’t fade or go out of fashion and that is how we would like our jewellery to be perceived.
We want to create collectable classics which can be bought as gifts or by oneself. To mark a mile stone or just because. We want the jewellery to have sentiment and for that value to grow the more the piece is worn.
TILLY SVEAAS LTD is a licensed Fairmined brand. We use Fairmined gold and silver to plate all our handmade linked pieces, earrings and bangles. Fairmined is an assurance label that guarantees that metals come from small-scale mining organisations embracing responsible business, social and environmental practices.
All our fine chains are made using recycled sterling silver by an Italian company that is a certified member of the Responsible Jewellery Council.
Not only are the products sustainable, but so is the packaging – made from sustainably managed paper and produced from 100% recycled materials.
© Tilly Sveaas Limited, all rights reserved. Registered in England and Wales (Company No: 11766634).
VAT No: GB318039315. Campaign Photography: Kaylie Mountford. Site by That Nerd.
