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Foam Magazine

12th May 2011

Foam Magazine, from America is the ‘nation’s premier female publication dedicated to celebrating beach/surf culture and its positive influence on fashion, art, music and action sports’ and the lovely Emily has written up a brilliant article about us!

Foam Magazine article

Here’s the interview up close for you:

London-based jewelry brand Silver Service just opened a concession within Topshop’s Oxford Street branch this month– a massive coup for an independent label still only in its fifth year! A silver-based collection of charm necklaces, friendship bracelets, chunky cuffs and rings, Silver Service’s main theme is “protection,” a motif hinted at by the line’s array of angel wings. I caught up briefly with Silver Service creator Tilly Sveaas to talk about one of our favorite hobbies: falling in love with surfers.

Is jewelry something you’ve always wanted to do?
I should have taken up an unconditional offer to go to Central St. Martins, but instead ended up traveling in Indonesia and fell in love with an Aussie surfer. The surfer didn’t work out, but every cloud has a silver lining and my attentions were turned to jewelry production instead.

Why the name Silver Service?
The name came while eating street food with my fingers in Indonesia. It was a moment that struck from being as far removed from the “silver service dining” experience as possible. That combined with me offering a service of delivering fine silver to the UK was how the name was formed. I’m dispelling any notions of being born with a silver spoon in my mouth.

What are your plans for Silver Service?
In five years time I would like to have built it up so big and sell it for millions, so I can be back on a beach, having gone full circle. You might have to make that ten years!

If you want to read more from Foam click here.

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