Blog

Selfridges

23rd November 2021

Project Earth is Selfridges' bold sustainability strategy, setting out their vision to reinvent retail and change the way we shop and how we do business by 2025. The campaign is built on three themes – transitioning to more sustainable materials, exploring new business models and challenging mindsets.

Project Earth launch. PHOTO MATT WRITTLE/SELFRIDGES © copyright Matt Writtle 2020.

Their pioneering approach means Selfridges has more earth-conscious products and innovative ways to shop than ever before. To help us navigate the complex world of sustainability, they've introduced a new set of four product labels (For Animals, For Nature, For Communities and Better Ways to Shop) that make shopping more sustainably a whole lot easier. Their Project Earth-labelled products can be found in store by looking for the green signage or online by looking for items tagged with a Project Earth icon.


We're proud to say our jewellery meets Selfridges' criteria to receive a PROJECT EARTH: FOR COMMUNITIES label. This category includes products that "...stem from local manufacturing or craft and are produced with fair pay and fair working conditions."

T-BAR 23CT YELLOW GOLD-PLATED
STERLING-SILVER BRACELET

£95
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OVAL-LINKED 18CT YELLOW GOLD-PLATED BRASS CHOKER
£570
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SMALL OVAL LINKED
STERLING-SILVER SET

£580
SHOP NOW >>

BELCHER T-BAR 23.5CT YELLOW GOLD-PLATED STERLING-SILVER BRACELET AND NECKLACE SET
£165
SHOP NOW >>

SMALL CURB 23.5CT YELLOW
GOLD-PLATED BRACELET

£230
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T-BAR CURB CHAIN YELLOW GOLD-PLATED STERLING-SILVER NECKLACE
£290
SHOP NOW >>

BELCHER T-BAR 23.5CT YELLOW GOLD-PLATED STERLING-SILVER BRACELET AND NECKLACE SET
£195
SHOP NOW >>

LARIAT T-BAR 22CT YELLOW GOLD-PLATED STERLING-SILVER NECKLACE
£260
SHOP NOW >>

T-BAR STERLING SILVER
EARRINGS

£130
SHOP NOW >>

OVAL LINKED 18CT YELLOW GOLD-PLATED BRASS BRACELET AND NECKLACE SET
£95
SHOP NOW >>

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